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Jooble

Marketing Manager Northern, DACH and Eastern Countries

Mission

Who We Are

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

Transitions Optical has been pioneering and leading the photochromic industry for more than 25 years. We are part of the EssilorLuxottica Group and we are all about living Seamlessly. That’s what our products enable, whether it’s changing from light to dark without breaking stride. Or the freedom of using a product that’s so perfect for you that you forget you’re even wearing it. It’s what our company does. Whether that’s through innovating in both style and technology, together, seamlessly. Or through marrying the start-up spirit with the heavyweight power of the global leader.

JOB SCOPE

You will oversee the product portfolio of Transitions Optical (Light Intelligent Photochromic lenses) and you will be responsible for the scope of Northern, Dach and Eastern Countries.

As part of the Transitions EMEA Marketing team, the incumbent will be responsible for building strong relationships with the market/cluster key stakeholders (Marketing Directors, Marketing Managers, Commercial Directors and Key Account Managers) to keep them focused on key projects to support the business development of the category in country. In this influential role, the incumbent will be required to use marketing expertise and business knowledge to ensure Transitions remains a high priority across the markets in driving continuous improvement in category development. This role will also involve close monitoring of sales to ensure there is appropriate business analysis reports to support the development of the country strategies.

Areas Of Responsibilities

  • Marketing plans definition, implementation and monitoring: Propose and implement 360 marketing plans and go-to-market strategies to countries & customers providing differentiated marketing campaigns. Monitor results of the marketing activities. Managing budgets, calendars, meetings and other admin.
  • In-Store and Customer Journey: Propose and monitor in-store visibility, point-of-sale material development and delivery management, signage, demos, selling protocols for Key Accounts and Eye Care Professionals locations. Oversee implementation of education strategies for Key Accounts and Eye Care Professionals including trainings and Certification program.
  • Brand Management and Influence: Co-build annual brand marketing strategy with the countries and oversee local execution. Manage local teams through influence.
  • Media and Communication management: Oversee the Strategy, Planning, Execution & Reporting of the media plans. Leverage the internet and digital technologies including social media, websites, search engines, email, and text messaging, to connect with customers, increasing Eye Care Professionals recommendation.
  • Sales and Marketing Events management: Oversee and provide direction for events to promote the brand with a strategic approach to engage customers and build a relationship with them. Also responsible for Showrooms direction.

NETWORK OF INTERACTION

INTERNAL : Partner with Transitions Global Marketing, Global Finance, EMEA Commercial & Marketing Managers and appropriate EMEA team members, Local Marketing Managers in the region in charge.

EXTERNAL : Marketing, Media, Communication, Translation, Creative agencies.

Technical Skills

  • Educational Background in Marketing and Business management including relevant BtoB or retail experience.
  • 5-8 years of experience in Marketing.
  • Experience in influencing up and down the organization and working successfully with across cultures and functional teams.
  • Strong collaborative ability and teamwork skills in a multicultural environment.
  • Strong problem solving, analytical, and written/verbal communication skills.
  • Ability to effectively manage multiple key projects at the same time, and operate in a complex, changing environment.
  • Customer focus.
  • Knowledge of optical business is an advantage.
  • English is a must. French is a plus.

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