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How KANG recruited a French and English-speaker Digital Marketing Executive πŸ‡¨πŸ‡΅πŸ‡¬πŸ‡§

KANG is an innovative platform dedicated to the exchange of specialist skills, representing the vision of β€˜Home Skill Sharing’ 🀲

Founded in 2012 by Nicolas Grumbach and Laetitia Alcover, the company offers personalised services that are delivered by independent experts in the following fields:

  • divinatory arts, spiritual and life coaching ;
  • legal ;
  • professional coaching.

Kang is present in many European countries (France, Italy, Spain, Switzerland, Belgium) as well as in the United States and South America 🌎

KANG's goal

Biagio, Head of International Development at Kang, has contacted the recruitment agency MisterBilingue to find a Digital Marketing Executive.

KANG's objective is to find someone who is ready to work on developing multi-channel marketing campaigns for its UK brand, TheCircle, and to support some of its other European brands.

The KANG position

The role of the Digital Marketing Executive is to plan, execute and optimise online marketing strategies to increase brand visibility, attract prospects and engage customers.

The profile sought must meet the following criteria:

  • Bilingual in English and French πŸ‡¬πŸ‡§πŸ‡«πŸ‡·
  • Have 1 to 3 years' experience in a similar marketing role πŸ’»
  • Have the ability to use Photoshop, Illustrator, Canva and similar design tools 🎨
  • Have strong analytical, technical and digital skills, with proficiency in Sheets/Excel and other tools such as DataStudio and Google Analytics πŸ“Š
  • Understand the UK and other European markets 🌍

Our support

Since July, KANG has been looking for a creative person with an eye for detail and the ability to manage several tasks simultaneously.

Nicolas, recruitment expert at MisterBilingue, was in charge of finding the best profiles for the company.

After a full briefing with the client, Nicolas was able to start his search (sourcing and hunting 🎯 ) using our specialized tools. Once talent has been identified and has undergone a structured interview with our recruiter, Nicolas draws up a shortlist and forwards it to the customer within 14 days. Our support doesn't stop here: our team monitors the progress of the candidate's interviews right up to the point of hiring. A follow-up is also put in place to ensure that the position is taken up as smoothly as possible.

The recruitment process

Once the candidate has been identified, the first step is to organize an initial video interview with our recruiter, enabling us to understand their expectations and determine whether their profile matches the customer's needs.

Then, as soon as the necessary prerequisites have been met, the candidate's profile is sent to the customer.

Having caught the client's attention, the candidate had an initial interview with Kang's Head of International Development and Head of Acquisition, to present a case study that she had prepared in advance ✍️

The candidate was then invited for a coffee with the team to meet them and visit the office, before having a second interview by video with the UK team, with whom she will be working.

The talent offered by MisterBilingue

Thanks to several discussions with the client and an in-depth search, Nicolas was able to find the ideal candidate for the job: Stephanie S., Digital Marketing Executive, bilingual in French and English πŸ‡¨πŸ‡΅πŸ‡¬πŸ‡§

Stephanie first completed a Bachelor's degree in Business and Psychology in the UK πŸ’‚

She then moved into the hotel and restaurant industry and has held several positions as Restaurant Manager between the UK and Australia. Stephanie also has a number of marketing experiences, including working for Mark Moran Vaucluse (an Australian retirement home) and freelancing for a fitness company. In 2024, she moved to Paris and worked for Nissan as a Customer Care.

Stephanie is a dynamic person, who will be able to develop her marketing skills thanks to the position at Kang 🎨

KANG welcomed Stephanie in October 2024 as a bilingual French/English Digital Marketing Executive! πŸŽ‰

Are you interested in collaborating with MisterBilingue?

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